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Breaking News: JPMorgan turns to Artificial Intelligence (AI) and Machine Learning (ML) to Improve Upon “Creative Writing” and Storytelling

By justicefortexas

Posted on July 31, 2019

JPMorgan invests in spinning stories using machine learning and artificial intelligence. Once upon a time, they relied upon the Court of Appeals for the Fifth Circuit stories, but that just got whacked by the Texas Supreme Court.

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JPMorgan invests in spinning stories using machine learning and artificial intelligence.

Once upon a time, they relied upon the Court of Appeals for the Fifth Circuit stories, but that just got whacked by the Texas Supreme Court.

JPMorgan Chase (JPM -0.3%) signs onto a five-year deal with Persado to use artificial intelligence to create marketing copy.

In a pilot, Chase saw click-through rates as high as 450% on ads using Persado AI vs. 50%-200% range for others.

“We hope to use Persado not just in marketing, but in our internal communications to make things more relevant to employees, as well as in our customer service prompts,” said Kristen Lemkau, JPMorgan Chase’s chief marketing officer.

Terms of the deal weren’t disclosed.