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Breaking News: JPMorgan turns to Artificial Intelligence (AI) and Machine Learning (ML) to Improve Upon “Creative Writing” and Storytelling

JPMorgan invests in spinning stories using machine learning and artificial intelligence. Once upon a time, they relied upon the Court of Appeals for the Fifth Circuit stories, but that just got whacked by the Texas Supreme Court.

JPMorgan Chase (JPM -0.3%) signs onto a five-year deal with Persado to use artificial intelligence to create marketing copy.

In a pilot, Chase saw click-through rates as high as 450% on ads using Persado AI vs. 50%-200% range for others.

“We hope to use Persado not just in marketing, but in our internal communications to make things more relevant to employees, as well as in our customer service prompts,” said Kristen Lemkau, JPMorgan Chase’s chief marketing officer.

Terms of the deal weren’t disclosed.

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Laws In Texas is a blog about the Financial Crisis and how the banks and government are colluding against the citizens and homeowners of the State of Texas and relying on a system of #FakeDocs and post-crisis legal precedents, specially created by the Court of Appeals for the Fifth Circuit to foreclose on homeowners around this great State. We are not lawyers. We do not offer legal advice. We are citizens of the State of Texas who have spent a decade in the court system in Texas and have been party to during this period to the good, the bad and the very ugly.

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